• Beautiful Clothes make Beautiful Memories

    13 August at 10:21 from atlas

    Kensington Couture Fashion Library is proud to present a sustainable fashion edit curated by stylist and fashion psychologist Zizzi: Celebrating the best from the past. We really wanted it to be like a magazine - very current. Taking all these vintage pieces and making them very relevant to today. Everything is styled. All these pieces tap into prevailing fashion moods ("trend" is starting to feel like the wrong word to describe these longer-lasting feelings about what looks right, now) rather than looking too "vintage".

    Sometimes people come on the site and they don't even understand that it's vintage, because if you take vintage out of its context you just realize this are amazing pieces that shouldn't be lost. It's just great moments in fashion.

    In an era of mass-market fast fashion & online sale websites, few brick-and-mortar locations remain that can really call themselves a specialty shop. The idea seems somewhat antiquated these days, but it's the specialty retailer with its attention to detail, loyalty to vendors, and unique shopping experience that sets it apart as a classic rather than a relic.

    "A store is a location where we can meet. It's not something that can be duplicated online. The experience is tactile, it's visual, and it has an aspirational value. I remain true to the original idea that people actually enjoy shopping." Fashion psychologist cum stylist Zizzi considers retail a form of entertainment, an escape, and an experience that should be enjoyable. The winding, nook-and-cranny nature of the store certainly lends to the idea of discovery - all with a homey quaintness that somehow makes even high-priced merchandise feel unintimidating.


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