Off-the-beaten-track boutique round the corner from Untouched World's flagship store, 5 min from Christchurch Airport, is this hidden gem chock-full with vintage & vintage-inspired under-the-radar labels you probably won't have seen the world wearing.
Don't be put off by the lo-fi website, preferring old-school bricks & mortar to a browser, it looks set to stay that way (ode to good old-fashioned shopping instead of online shopping, in the interest of the environment). The internet is amazing, but it doesn't make people happy. No one is happy after spending two hours on Facebook or Instagram, you're only ever happy in the real world. Because, ultimately, while internet search algorithms work on logic, there's a kind of magic involved with stumbling upon something you never knew you wanted but immediately know you can't live without. Can you imagine anything more glorious than racks upon racks of vintage gowns and one-off fashion pieces that whimsically echo bygone eras?
For those who still like the buzz of an instore experience, there's bespoke styling on offer via a personal shopping consultant. The complimentary service is also accessible online via email messaging (responses within the hour). All items in Lookbook available instore, or for online purchase by request. Much more on display in the stuffed-to-the-hilt shop.
We're big believers in trying things on. Nothing beats trying things on. So bear that in mind when shopping for fashion online.